{"id":4213,"date":"2022-03-19T18:26:00","date_gmt":"2022-03-19T09:26:00","guid":{"rendered":"https:\/\/iris.the-sonic.jp\/?p=4213"},"modified":"2022-03-29T02:50:08","modified_gmt":"2022-03-28T17:50:08","slug":"ab-test","status":"publish","type":"post","link":"https:\/\/iris2.the-sonic.jp\/?p=4213","title":{"rendered":"\u53ce\u76ca\u30a2\u30c3\u30d7\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u300cAB\u30c6\u30b9\u30c8\u300d\u6a5f\u80fd"},"content":{"rendered":"<p><!--[CDATA[\n<\/p--><\/p>\n\n\n<p>THE SONIC\u306f<span class=\"underline-yellow\">\u53ce\u76ca\u30a2\u30c3\u30d7\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u6a5f\u80fd<\/span>\u3092\u305f\u304f\u3055\u3093\u7528\u610f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300cAB\u30c6\u30b9\u30c8\u300d\u6a5f\u80fd\u3067\u5e83\u544a\u306e<span class=\"bold\">CTR\uff08\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\uff09<\/span>\u3092\u30ab\u30a4\u30bc\u30f3\u3057\u3066<span class=\"underline-yellow\">\u30b5\u30a4\u30c8\u306e\u6210\u679c\u3092\u9ad8\u3081\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n\n\n\n<div class=\"wp-block-group is-style-group-mark14\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"sonic-box\"><div class=\"ob-title\"><span class=\"ob-title-before\"><\/span><span class=\"ob-title-inner\"><strong>CTR\uff08\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\uff09\u3068\u306f<\/strong><\/span><span class=\"ob-title-after\"><\/span><\/div><div class=\"ob-contents\">\n<p>\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u5272\u5408\u3002\u5e83\u544a\u304c100\u56de\u8868\u793a\u3055\u308c10\u56de\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5834\u5408\u3001CTR\u306f10%\u3067\u3059\u3002<\/p>\n\n\n\n<p><span class=\"bold-red\">\u5e83\u544a\u30b3\u30d4\u30fc\u306e\u8868\u73fe\u3084\u30dc\u30bf\u30f3\u306e\u8272\u3001\u30c7\u30b6\u30a4\u30f3\u306a\u3069\u69d8\u3005\u306a\u8981\u56e0\u3067\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002<\/span><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><span class=\"bold\">AB\u30c6\u30b9\u30c8\u6a5f\u80fd<\/span>\u306f\u30012\u30d1\u30bf\u30fc\u30f3\u7528\u610f\u3057\u305f\u30da\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3\u306e\u52b9\u679c\u3092\u3001\u5b9f\u969b\u306e\u30b5\u30a4\u30c8\u3067\u7af6\u308f\u305b\u308b\u30c6\u30b9\u30c8\u3002CTR\u306e\u9ad8\u3044\uff08\uff1d\u305f\u304f\u3055\u3093\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\uff09\u5e83\u544a\u30b3\u30d4\u30fc\u3092\u898b\u3064\u3051\u308b<span class=\"bold\">\u691c\u8a3c\u6a5f\u80fd<\/span>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30d7\u30ed\u3057\u304b\u3067\u304d\u306a\u3044\u96e3\u3057\u3044AB\u30c6\u30b9\u30c8\u6a5f\u80fd\u3092\u304b\u3093\u305f\u3093\u306b\u3067\u304d\u308b\u3088\u3046\u3001\u6a19\u6e96\u5b9f\u88c5\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-img-shadow-s\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/iris2.the-sonic.jp\/wp-content\/uploads\/2020\/02\/ab-test.png\" alt=\"THE SONIC \u306eAB\u30c6\u30b9\u30c8\u6a5f\u80fdWordPress\" class=\"wp-image-3811\" srcset=\"https:\/\/iris2.the-sonic.jp\/wp-content\/uploads\/2020\/02\/ab-test.png 1024w, https:\/\/iris2.the-sonic.jp\/wp-content\/uploads\/2020\/02\/ab-test-300x161.png 300w, https:\/\/iris2.the-sonic.jp\/wp-content\/uploads\/2020\/02\/ab-test-768x411.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"huki-box huki-left\"><div class=\"huki-imgname\"><img decoding=\"async\" class=\"pf-face-img\" src=\"https:\/\/iris2.the-sonic.jp\/wp-content\/uploads\/2020\/02\/yayoi.png\" alt=\"\u3084\u3088\u3044\" style=\"border:solid 2px #00b1c3\"\/><p class=\"huki-name\">\u3084\u3088\u3044<\/p><\/div><div class=\"huki-text\" style=\"color:#333333;background-color:#ffffff;border:solid 2px #00b1c3\"><span class=\"huki-text-before\" style=\"border-right-color:#00b1c3\"><\/span>\n<p>CTR\u3092\u9ad8\u3081\u308c\u3070\u3001<span class=\"underline-yellow\"><strong>\u540c\u3058PV\u3067\u306e\u53ce\u76ca\u304c\u4e0a\u304c\u308a\u307e\u3059<\/strong>\uff01<\/span><\/p>\n<span class=\"huki-text-after\" style=\"border-right-color:#ffffff\"><\/span><\/div><\/div>\n\n\n\n<div class=\"huki-box huki-right\"><div class=\"huki-text\">\n<p>CTR\u3092\u9ad8\u3081\u308c\u3070\u3001<span class=\"underline-yellow\">\u540c\u3058PV\u3067\u306e\u53ce\u76ca\u304c\u4e0a\u304c\u308a\u307e\u3059<\/span>\uff01<\/p>\n<span class=\"huki-text-after\"><\/span><\/div><div class=\"huki-imgname\"><img decoding=\"async\" class=\"pf-face-img\" src=\"https:\/\/iris2.the-sonic.jp\/wp-content\/uploads\/2020\/02\/nobita.jpg\" alt=\"\u30ce\u30d3\u30bf\"\/><p class=\"huki-name\">\u30ce\u30d3\u30bf<\/p><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">AB\u30c6\u30b9\u30c8\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n<p><span class=\"bold-red\">\u76ee\u7684\u306e\u306a\u3044AB\u30c6\u30b9\u30c8\u306fCVR\u3092\u4e0b\u3052\u308b<\/span>\u539f\u56e0\u306b\u306a\u308b\u306e\u3067\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u8ab2\u984c\u3092\u6301\u3063\u3066AB\u30c6\u30b9\u30c8\u306b\u53d6\u308a\u7d44\u3093\u3067\u4e0b\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001<span class=\"bold\">\u300c\u4f1a\u54e1\u767b\u9332\u300d<\/span>\u3068\u66f8\u304f\u3088\u308a\u3082<span class=\"bold\">\u300c30\u79d2\u3067\u4f1a\u54e1\u767b\u9332\u3059\u308b\u300d<\/span>\u3068\u5177\u4f53\u7684\u306a\u6570\u5b57\u3092\u8868\u793a\u3057\u305f\u307b\u3046\u304c<span class=\"bold-red\">\u767b\u9332\u307e\u3067\u306e\u5fc3\u7406\u7684\u30cf\u30fc\u30c9\u30eb<\/span>\u304c\u4e0b\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><span class=\"bold\">\u300c\u671f\u9593\u9650\u5b9a\u300d\u300c\u5148\u7740\u25ef\u540d\u300d<\/span>\u306a\u3069\u306e\u30ea\u30df\u30c3\u30c8\u3084\u3001<span class=\"bold\">\u300c\u7121\u6599\u300d\u300c\u304b\u3093\u305f\u3093\u300d<\/span>\u3068\u3044\u3063\u305f\u3001\u4ed6\u3068\u306e\u6bd4\u8f03\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<span class=\"underline-yellow\">\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u50cd\u304d\u304b\u3051\u308b\u8981\u7d20<\/span>\u3092\u4f7f\u3046\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<p><span class=\"bold\">\u30c6\u30ad\u30b9\u30c8\u672b\u5c3e\u3092\u52d5\u8a5e\u306b\u3059\u308b<\/span>\u3060\u3051\u3067\u3082\u3001\u52b9\u679c\u304c\u5909\u308f\u308a\u307e\u3059\u3002\uff08<span class=\"label-main\">\u8cfc\u5165<\/span>\u2192<span class=\"label-main\">\u8cfc\u5165\u3059\u308b<\/span>\uff09<\/p>\n\n\n\n<p>\u76ee\u7684\u3092\u6301\u3063\u3066\u3001AB\u30c6\u30b9\u30c8\u3092\u6b63\u3057\u304f\u4f7f\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"wp-block-group is-style-group-mark16\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"tsnc-list is-style-list-simple-ac wp-block-list\"><li><span style=\"color:#f1f5f7\" class=\"tsnc-inline-color\"><span class=\"bold\">\u5177\u4f53\u7684\u306a\u6570\u5b57<\/span><br>30\u79d2\u3067\u30fb1,000\u4e07\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/span><\/li><li><span style=\"color:#f1f5f7\" class=\"tsnc-inline-color\"><span class=\"bold\">\u671f\u9593\u30fb\u30bf\u30a4\u30df\u30f3\u30b0<\/span><br>\u5148\u7740\u25ef\u540d\u30fb\u3042\u3068\u25ef\u65e5\u30fb\u671f\u9593\u9650\u5b9a<\/span><\/li><li><span style=\"color:#f1f5f7\" class=\"tsnc-inline-color\"><span class=\"bold\">\u6bd4\u8f03<\/span><br>\u304b\u3093\u305f\u3093\u30fb\u4f7f\u3044\u3084\u3059\u3044\u30fb\u4eca\u307e\u3067\u306b\u306a\u304b\u3063\u305f<\/span><\/li><\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"is-style-para-icon-mark1\">AB\u30c6\u30b9\u30c8\u306b\u4f7f\u3046\u30d5\u30ec\u30fc\u30ba\u306f\u3001<span class=\"bold\">\u30e6\u30fc\u30b6\u30fc\u76ee\u7dda\u3067\u306e\u5fc3\u7406\u7684\u306a\u30dd\u30a4\u30f3\u30c8<\/span>\u30fb<span class=\"bold\">\u4eba\u9593\u306e\u4e94\u611f\u306b\u8a34\u3048\u308b\u5185\u5bb9<\/span>\u3092\u7528\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AB\u30c6\u30b9\u30c8\u6a5f\u80fd\u306e\u4f7f\u3044\u65b9<\/h2>\n\n\n\n<p>AB\u30c6\u30b9\u30c8\u6a5f\u80fd\u3092\u5229\u7528\u3059\u308b\u306b\u306f\u6e96\u5099\u304c\u5fc5\u8981\u3067\u3059\u3002\u5229\u7528\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"timeline\">\n<li class=\"process-step\"><div class=\"process-label\"><span class=\"process-label-text\">STEP<\/span><span class=\"process-label-num\"><\/span><\/div><p class=\"process-title\">\u5e83\u544a\u30b3\u30d4\u30fc\u30922\u3064\u7528\u610f\u3059\u308b<\/p><div class=\"process-contents\">\n<p>\u691c\u8a3c\u306b\u4f7f\u30462\u7a2e\u985e\u306e\u5e83\u544a\u30b3\u30d4\u30fc\u30921\u3064\u305a\u3064\u767b\u9332\u3057\u307e\u3059\u3002<span class=\"underline-yellow\">\u30b0\u30fc\u30c6\u30f3\u30d9\u30eb\u30af\u30a8\u30c7\u30a3\u30bf\u306b\u5bfe\u5fdc<\/span>\u3002\u30b3\u30d4\u30fc\u5185\u306b\u306f\u3001<span class=\"bold\">\u30af\u30ea\u30c3\u30af\u8a08\u6e2c\u3059\u308b\u30ea\u30f3\u30af<\/span>\u3092\u5fc5\u305a\u5165\u529b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-img-shadow-s\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/iris2.the-sonic.jp\/wp-content\/uploads\/2020\/03\/abtest-edit1.png\" alt=\"THE SONIC AB\u30c6\u30b9\u30c8\" class=\"wp-image-4231\" srcset=\"https:\/\/iris2.the-sonic.jp\/wp-content\/uploads\/2020\/03\/abtest-edit1.png 1024w, https:\/\/iris2.the-sonic.jp\/wp-content\/uploads\/2020\/03\/abtest-edit1-300x159.png 300w, https:\/\/iris2.the-sonic.jp\/wp-content\/uploads\/2020\/03\/abtest-edit1-768x408.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/li>\n\n\n\n<li class=\"process-step\"><div class=\"process-label\"><span class=\"process-label-text\">STEP<\/span><span class=\"process-label-num\"><\/span><\/div><p class=\"process-title\">AB\u30c6\u30b9\u30c8\u306e\u7ba1\u7406\u306b\u767b\u9332\u3059\u308b<\/p><div class=\"process-contents\">\n<p>THE SONIC\u30aa\u30ea\u30b8\u30ca\u30eb\u6a5f\u80fd\u300cAB\u30c6\u30b9\u30c8\u306e\u7ba1\u7406\u300d\u3078\u3001\u5229\u7528\u3059\u308bAB\u30c6\u30b9\u30c8\u3092\u767b\u9332\u3057\u3066\u304f\u3060\u3055\u3044\u3002<span class=\"label-main\">WordPress\u7ba1\u7406\u753b\u9762<\/span>\uff1e<span class=\"label-main\">THE SONIC<\/span>\uff1e<span class=\"label-main\">AB\u30c6\u30b9\u30c8<\/span>\uff1e<span class=\"label-ac\">\u65b0\u898f\u8ffd\u52a0<\/span>\u3067\u767b\u9332\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-img-shadow-s\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"648\" src=\"https:\/\/iris2.the-sonic.jp\/wp-content\/uploads\/2020\/03\/abtest-edit2.png\" alt=\"WordPress AB\u30c6\u30b9\u30c8\u306e\u4f7f\u3044\u65b9\" class=\"wp-image-4232\" srcset=\"https:\/\/iris2.the-sonic.jp\/wp-content\/uploads\/2020\/03\/abtest-edit2.png 1024w, https:\/\/iris2.the-sonic.jp\/wp-content\/uploads\/2020\/03\/abtest-edit2-300x190.png 300w, https:\/\/iris2.the-sonic.jp\/wp-content\/uploads\/2020\/03\/abtest-edit2-768x486.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/li>\n\n\n\n<li class=\"process-step\"><div class=\"process-label\"><span class=\"process-label-text\">STEP<\/span><span class=\"process-label-num\"><\/span><\/div><p class=\"process-title\">\u672c\u6587\u3084\u30b5\u30a4\u30c9\u30d0\u30fc\u30fbCTA\u30a8\u30ea\u30a2\u3067\u8a08\u6e2c\u958b\u59cb<\/p><div class=\"process-contents\">\n<p>\u8a18\u4e8b\u5185\u306a\u3089<span class=\"bold\">THE SONIC\u30aa\u30ea\u30b8\u30ca\u30eb\u30dc\u30c3\u30af\u30b9\u300cAB\u30c6\u30b9\u30c8\u300d<\/span>\u3092\u9078\u629e\u3001\u30b5\u30a4\u30c9\u30d0\u30fc\u3084CTA\u306a\u3089\u30b7\u30e7\u30fc\u30c8\u30b3\u30fc\u30c9\u3092\u4f7f\u3063\u3066\u8a08\u6e2c\u3057\u305f\u3044\u30a8\u30ea\u30a2\u306bAB\u30c6\u30b9\u30c8\u3092\u633f\u5165\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-img-shadow-s\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"449\" src=\"https:\/\/iris2.the-sonic.jp\/wp-content\/uploads\/2020\/03\/abtest-edit3.png\" alt=\"THE SONIC AB\u30c6\u30b9\u30c8\" class=\"wp-image-4233\" srcset=\"https:\/\/iris2.the-sonic.jp\/wp-content\/uploads\/2020\/03\/abtest-edit3.png 1024w, https:\/\/iris2.the-sonic.jp\/wp-content\/uploads\/2020\/03\/abtest-edit3-300x132.png 300w, https:\/\/iris2.the-sonic.jp\/wp-content\/uploads\/2020\/03\/abtest-edit3-768x337.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><span class=\"underline-yellow\">\u633f\u5165\u3055\u308c\u305f\u6642\u70b9\u304b\u3089\u8a08\u6e2c\u304c\u958b\u59cb<\/span>\u3055\u308c\u307e\u3059\u3002<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"process-step\"><div class=\"process-label\"><span class=\"process-label-text\">STEP<\/span><span class=\"process-label-num\"><\/span><\/div><p class=\"process-title\">\u8a08\u6e2c\u7d50\u679c\u3092\u78ba\u8a8d\u3059\u308b<\/p><div class=\"process-contents\">\n<p><span class=\"label-main\">WordPress\u7ba1\u7406\u753b\u9762<\/span>\uff1e<span class=\"label-main\">THE SONIC<\/span>\uff1e<span class=\"label-main\">AB\u30c6\u30b9\u30c8<\/span>\uff1e<span class=\"label-ac\">\u7d71\u8a08<\/span>\u304b\u3089\u3001\u96c6\u8a08\u7d50\u679c\u3092\u30b0\u30e9\u30d5\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-img-shadow-s\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/iris2.the-sonic.jp\/wp-content\/uploads\/2020\/02\/ab-test.png\" alt=\"THE SONIC \u306eAB\u30c6\u30b9\u30c8\u6a5f\u80fdWordPress\" class=\"wp-image-3811\" srcset=\"https:\/\/iris2.the-sonic.jp\/wp-content\/uploads\/2020\/02\/ab-test.png 1024w, https:\/\/iris2.the-sonic.jp\/wp-content\/uploads\/2020\/02\/ab-test-300x161.png 300w, https:\/\/iris2.the-sonic.jp\/wp-content\/uploads\/2020\/02\/ab-test-768x411.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u4e88\u5b9a\u3057\u305f\u691c\u8a3c\u671f\u9593\u3092\u904e\u304e\u305f\u3089\u3001<span class=\"bold\">CTR\u306e\u9ad8\u3044\u5e83\u544a\u3092\u9078\u3093\u3067\u96c6\u8a08\u3092\u5b8c\u4e86<\/span>\u3055\u305b\u308b\u304b<span class=\"bold\">CTR\u306e\u4f4e\u3044\u5e83\u544a\u30b3\u30d4\u30fc\u3092\u5dee\u3057\u66ff\u3048\u3066AB\u30c6\u30b9\u30c8\u3092\u518d\u958b<\/span>\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>AB\u30c6\u30b9\u30c8\u3092\u7e70\u308a\u8fd4\u3059\u3060\u3051\u3067\u3001<span class=\"underline-yellow\">\u30af\u30ea\u30c3\u30af\u7387\u306e\u9ad8\u3044\u30d5\u30ec\u30fc\u30ba\uff08\u5e83\u544a\u30b3\u30d4\u30fc\uff09\u304c\u304b\u3093\u305f\u3093\u306b\u5c0e\u304d\u51fa\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"is-style-para-icon-mark3\">\u6700\u77ed\u3067\u30822\u9031\u9593\u306e\u8a08\u6e2c\u304c\u5fc5\u8981\u3067\u3059\u3002\u30a2\u30af\u30bb\u30b9\u306e\u5c11\u306a\u3044\u30b5\u30a4\u30c8\u3067\u306f\u6b63\u78ba\u306b\u8a08\u6e2c\u3067\u304d\u306a\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/div><\/li>\n<\/ol>\n\n\n\n<p 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AB\u30c6\u30b9\u30c8\u6a5f\u80fd\u306f\u30012\u30d1\u30bf\u30fc\u30f3\u7528\u610f\u3057\u305f\u30da\u30fc\u30b8\u30c7\u30b6\u30a4 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